06
May
2020

How to Create a PR Disaster and Make People Hate You: The Frontier Airlines Story

Ars Technica reports about a recent decision by Frontier Airlines to make people pay to potentially avoid contracting COVID-19 or any other disease really. Frontier’s executive team decided, in their infinite wisdom, to charge people $89 for a guaranteed empty middle seat and at the same time force their PR people to try and explain how this is good for their customers (good luck with that). So while social distancing is mandated in many states, Frontier is going to charge you $89 to comply with that mandate. Rather than being thankful they have any passengers at all, they would rather try and force them to pay more in the hope that they can maintain their health both during and after their flight. Classy.

At a time where the nation and world need companies at their best and most socially responsible, Frontier has decided to head in the opposite direction. I appreciate them reminding me why I have not and will not ever fly their airline willingly. Why not go show them some love for their new policy on their Twitter feed.

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